Although many seem to think we are a franchise, our sole location is in Amarillo, Texas.  I mention this only because our geographic region has played such a large role in shaping who we are today.  The Texas panhandle is known for its large, historic ranches, the American Quarter Horse, cattleman, large feedyards and dairies, and good, hard working people. They have shaped our work ethics, our respect for others, our graciousness, and the need to want to help people.  They have kept us accountable.

 Fast forward 10 years to 1999.  We built a new location on the south part of Amarillo, Coolhorse.com domain is registered, and our first web site is built.  Coolhorse.com was slow, gangly, and hokey, just like all of the websites of that era, and it fit right in with dial up internet and AOL browsers. Orders started slowly creeping in. We did not grow wildly rich.

Early 2000’s and the trailer service center was added onto our existing location on Bell street. Trailers and trailer parts start arriving soon thereafter.  We were one of the first Platinum Coach dealers in the US and still very proud to be stocking this line 20+ years later.  We poured ourselves into learning the trailer industry and coupled it with what we had learned in our retail business which was take care of your customers and they will take care of you.  Saddles, trailers, tack, and horse supplies slowly started to crowd out our feed business. 

So I’ve presented you with a brief timeline and picture of Coolhorse growing to where it is today.  The body, if you will. But the harder part to paint is a picture of the heart and sole of our business, our team.  I’m not enough of a wordsmith to adequately describe our people and the amount of care these folks have exhibited to shape our business. That simply needs to be experienced.  There are 30+ team members that are spread across our business, from trailer sales, trailer service, marketing, accounting, retail, customer service, saddle sales, and management.  Many have been with us for 10-15 years and they all seem to have a common bond; “Do unto others as you would have them do unto you”. If you haven’t already, I hope you get to meet and experience a handful of them soon.

Thank you for taking the time to learn a little more about Coolhorse.  I am so grateful and blessed for the opportunity to be in the equine industry with so many wonderful customers and with such a great team surrounding me.  It’s good to get up and go to work each day.

Hope to meet you soon,
Matt Harris- Co-Owner and Founder